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Impressions credit- This is the credit that you have earned previously or received for free. When you run out of credits, you will be awarded you with new free credits. The better the placement of the Adleaf on your site and the higher the quality of your content, the more free credits you will receive each time you run out of credits.
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Impressions earned- For 2 ad impressions you make for others, you earn 1 ad impression for your site.
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Impressions shown- The number of impressions that your advertisement has shown on a member's site.
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Impressions balance- Impressions credit + Impressions earned - Impressions shown
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Click-thru- The number of times your advertisement have been clicked on.
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Click-thru ratio- The percentage of click thrus to impressions shown for your advertisement.
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