Currently, we are seeing 3 categories of users. There are users who signed up but do nothing. We guess that this is a normal situation with most websites, since there are going to be a percentage of users who just sign up to explore the site, but end up not making use of the service. At this point, it seems that the conversion rate is reasonable and there are no cause for concern.
The second category of users are users who signed up and make use of our service to place free advertising on other websites. However, these users have not paste an Adleaf to their own website. In essence, they are violating the rules of the community and are leeching on the free credits they get on sign up without reciprocating. Our first thoughts was to terminate the accounts for these users since we have the technology and editors to filter out the violators. However, we realize that the problem would take care of itself since once the user used up their free credits, their advertising will stop showing since they will not earn any new credits.
The third category are those who live up to the spirit of the community by faithfully adding their Adleaf to the site and also posting their own advertising on others. These website owners are thus helping each other advertising without having to spend extra money. The problem for the websites that receive very little hits is that eventually their credits run out since the network is showing more impressions than they can earn them. Since our goal is to help the long tail acquire traffic, we do credit the good quality sites with more credits on a case by case basis.
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user segment
free advertising
