Adleaf - Free Blog Advertising-Free Ads

We get many questions from users on how to promote their blog or website better. Using paid advertising programs like Google Adwords does help increase traffic to your blog. However, if you are thinking about your return on investment (ROI) on paid advertising, it is important to understand your web traffic better. If you want to just draw traffic so people can read your blog, that is fine. However, if you are hoping that your traffic converts- meaning that someone actually ends up clicking on an ad on your site thus generating some income for you or buying some product, then it is important to understand how you spend your money on advertising. Unless, your blog or website is super compelling, most likely the user that you paid for may never return to visit again. That is almost like throwing a dime away each time. To be realistic, you should not expect all your paid users to return though. However, at least a percentage of them should so that your web traffic is growing organically.

Here is an example. Assume you plan to spend a budget of $5.00 daily at $0.20 per click. If you spend that budget fully, you can expect to get about 25 click thru from this advertising programwith your $5. Suppose your blog or website generates a 1% click thru. This means that you will need a 100 click thrus from your paid advertising program to your site before you can even generate 1-2 click thrus assuming page views per visitor is about 1-2. Now, if your blog affiliate program pays you $0.30 per click, it means you have paid $20.00 for 100 click thrus that generated 1 click = $0.30 on your own blog or website. It does not take very much to figure out that this is a money losing proposition since you are making $0.30 for every $20 you spend.

However, if you are very sure that you can convert a percentage of your paid click thrus, then it may be advertising dollars well spent. As we have said, if you just want to pay for people to read your blog or come to your website, that is fine! However, if you want to make some income, you might want to start thinking about how to promote your blog or website better. Have your blog advertising strategy or website advertising strategy ready if you want to start generating some decent income.

Technorati Tags: promote blog blog advertising advertising roi