Saturday, 13 January 2007

Browser Market Share

Understanding the browser market share of visitors coming to your site is important in helping you optimize your site for the different browsers out there. Sites that are rich in DHTML, Ajax and Javascript should ensure that the websites are compatible with the dominant browsers out there. We took a representative sample set of the traffic data in our community and ran a browser market share analysis. The result is that Internet Explorer 6 has the largest market share out there followed by Internet Explorer 7. FireFox trails behind though it commands approximately 13% share of our traffic data. Safe to say, if you were to optimize your site for browsers, the priority is to make sure that your website is at least compatible with Internet Explorer and FireFox. The data is provided below in the form of a pie chart.

Adleaf not only provides free blog advertising for your blog or websites, our service also provides tools for your to analyze your traffic data including any browser compatibility issues.

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Posted by caven at 3:38 PM in Advertising
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Thursday, 11 January 2007

Google AdSense Compatibility

Many of our users have inquired about whether it is acceptable to put Adleaf free advertising together with Google Adsense on their website. We have clarified that when there is a Google Adsense present on a member's website or blog, we do not show contextual advertising on Adleaf since Google Adsense does not permit a competitor's advertising to be contextual. Therefore, a member should not put both a Yahoo Publisher Network ad together with Google Adsense on the same website or blog. However, since Adleaf switch off its context sensitive advertising whenever there is a presence of Google Ads, it is not an issue in terms of compatibility with the program.

We encourage members to use Google Adsense or one of the other paid affiliate program to generate revenue for their website. We mention Google Adsense specifically as it is great at delivering relevant advertising and therefore has one of the highest click thru rates for any advertising affiliate program out there. The golden rule to be successful in Google Adsense is to make sure you never click on your own publisher id ads even if accidentally since click fraud is the least tolerated.

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Posted by caven at 12:16 AM in Advertising
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Sunday, 7 January 2007

Promote your blog

We get many questions from users on how to promote their blog or website better. Using paid advertising programs like Google Adwords does help increase traffic to your blog. However, if you are thinking about your return on investment (ROI) on paid advertising, it is important to understand your web traffic better. If you want to just draw traffic so people can read your blog, that is fine. However, if you are hoping that your traffic converts- meaning that someone actually ends up clicking on an ad on your site thus generating some income for you or buying some product, then it is important to understand how you spend your money on advertising. Unless, your blog or website is super compelling, most likely the user that you paid for may never return to visit again. That is almost like throwing a dime away each time. To be realistic, you should not expect all your paid users to return though. However, at least a percentage of them should so that your web traffic is growing organically.

Here is an example. Assume you plan to spend a budget of $5.00 daily at $0.20 per click. If you spend that budget fully, you can expect to get about 25 click thru from this advertising programwith your $5. Suppose your blog or website generates a 1% click thru. This means that you will need a 100 click thrus from your paid advertising program to your site before you can even generate 1-2 click thrus assuming page views per visitor is about 1-2. Now, if your blog affiliate program pays you $0.30 per click, it means you have paid $20.00 for 100 click thrus that generated 1 click = $0.30 on your own blog or website. It does not take very much to figure out that this is a money losing proposition since you are making $0.30 for every $20 you spend.

However, if you are very sure that you can convert a percentage of your paid click thrus, then it may be advertising dollars well spent. As we have said, if you just want to pay for people to read your blog or come to your website, that is fine! However, if you want to make some income, you might want to start thinking about how to promote your blog or website better. Have your blog advertising strategy or website advertising strategy ready if you want to start generating some decent income.

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Posted by caven at 10:52 AM in Advertising
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Thursday, 4 January 2007

SEO Keyword Analysis Tool

Whether you are getting blog advertising for your blog or free advertising for your website, nothing is more free than having your website rank on the first 2 pages of major search engines. It can really be addictive to search through the search engines to know the type of keywords that were leading to your website and the site's search ranking. However, members should not to be too obssessed with SERPs (Search Engine Ranking Placement). Ultimately, if you create a compelling website that provides valuable service or content, you will be able to draw traffic and most likely a good SEO ranking. However, that does not mean you cannot be tactical about SEO.

In order to help our users understand their search engine ranking better, we rolled out a SEO tool recently. This allows users to analyze the keywords that were being used in search engines that eventually lead to their website or blog. We break down the SEO traffic by most recent keywords used, most popular keywords and as well as the traffic share of search engines pertaining to their website or blog. We also provide links that link directly to the search engine page that send you the free traffic.

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Posted by caven at 10:34 PM in Advertising
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